Tax Pro B2B Marketing Contractor

Your Opportunity

We are looking for a skilled marketing contractor to help us bring a new product to market with tax professionals. You will be responsible for running email campaigns, webinars, onboarding, and community engagement initiatives. The ideal candidate should have a strong background in marketing, particularly in the area of growth and content marketing. Attention to detail, excellent communication skills, and the ability to work independently are essential. Knowledge of the tax industry and experience collaborating with tax professionals would be a plus.

You will

• Collaborate with cross-functional teams to develop and implement marketing campaigns to get existing CPAs to invite more clients and get existing users to invite more CPAs. Projects include:
  • Reactivate pending invites from Tax Pros to clients (Remind clients to accept invite. Potentially optimize messaging for users who aren’t CoinTracker users yet.)
  • Engage CPAs with content and lifecycle marketing emails to encourage them to invite more clients.
  • Reactivate 4K pending invites from clients to Tax Pros. Remind Tax Pros to accept invite to collaborate with client. Potentially optimize messaging for users who aren’t CoinTracker users yet.
  • Marketing campaigns to prompt users to invite their CPA
  • Revamp the tax pro landing page
  • Monitor and analyze campaign performance metrics, providing regular reports and insights to optimize strategies.
• Collaborate with sales team to
  • Execute co-marketing promotions with signed CPA firms
  • Optimize cold email outreach campaigns
• Manage and curate content across various digital platforms, including website, blog, and social media channels.
  • Content Marketing: Create content to increase brand awareness, establish credibility and drive traffic to TaxPro landing page.
  • Evaluate paid marketing campaigns to accelerate this (e.g. LinkedIn campaigns targeting prospect Accounting Firms)
• Market CPA webinars including
  • Marketing on social channels
  • Email to all CPAs in our funnel
  • Follow up email campaigns to attendees to get them to use CT and invite their clients
  • Measure the impact of webinars
• Operate autonomously with guidance on expectations, goals, and outcomes.

Some of the qualifications that we are excited about

• Proven experience in planning and executing successful growth campaigns, including setting goals, targeting audiences, and analyzing results.
• Strong knowledge of content marketing and B2B marketing best practices.
• Excellent written and verbal communication skills with the ability to craft compelling content.
• Creative thinking and problem-solving abilities, with a results-oriented mindset.
• Ability to manage multiple projects and priorities within deadlines.
• Experience in crypto and / or tax professional industry is a plus.
• Ability to collaborate effectively across business development, product management, engineering, design, and other stakeholders
• Experience in an early-stage high growth startup environment
• Work effectively in a remote setting and able to overlap with our core hours of 9AM to 12PM PT

What’s it like working at CoinTracker?

We are a fully internationally distributed, tight-knit team. We have minimal process, and the majority of our time is spent working and collaborating asynchronously through tools like Figma, Github, Google Meet, Linear, Notion, Slack, Zendesk. We also stay aligned and bonded through weekly sprints, standups, all hands, and socials. We aim to empower every individual on the team with full transparency, ownership, autonomy, and clear objectives. Learn more about our guiding principles.

If this sounds exciting, we’d love to hear from you! Not sure you’re a perfect fit? Reach out anyway. We’re looking for awesome individuals, not folks who perfectly match a job posting.