- Define own region strategy and be accountable for country level campaign performance and achieving marketing objectives: increase brand awareness and increase market share
- Plan and oversee campaign planning, marketing calendars, ensuring synergy between global and regional
- Test and optimize marketing tactics for user acquisition and conversion rate optimization
- Proactively recommend and implement new approaches to identify areas for business growth
- Analysis of all campaigns, including daily tracking of performance and budget management
- Weekly review of all marketing performance reports, escalating issues to regional teams when necessary & driving structural improvements
- Conduct and present competitive analysis and market research, provide regional insight
- Translate ideas and spearhead creative project execution to grow local business driving brand awareness, product launch and community growth
- Build strong media relations in the region to strengthen our brand exposure in the market.
- relevant experience preferably in tech or fintech industry focusing on campaigns, branding, PR, media planning and social
- Well experience in strategy planning, media and campaign planning, execution, exposure in Brand marketing, CRM, Performance marketing, PR, affiliate marekting and loyalty programs
- Has collaborated closely with content teams to drive business results through engaging content on all digital channels
- Performance-driven and direct-response minded when it comes to concepting and optimizing performance creative
- Strong analytical skills, with a proven ability to understand complex data & transform insights into ideas
- Entrepreneurial spirit, keen to take on new challenges and has ownership of his / her regional scope
Pour postuler à cette offre d’emploi veuillez visiter boards.greenhouse.io.