Marketing Operations

Job Description:

• Supervise the execution, monitoring and measurement of marketing campaigns and their success
• Ensure campaign implementation follows organizational guidelines
• Lead and manage the User Reach team to complete delivery and publish tasks efficiently and accurately.
• Responsible for the growth of new users and transaction conversion.
• Responsible for product optimization and operational management of the company’s outreach tools, including email, announcement, push notifications, etc.
• Develop usage rules to ensure compliance with relevant regulations and industry standards while balancing user experience and business value.
• Analyze user behavior and feedback to improve the design and functionality of outreach tools, increasing user engagement and conversion rates.
• Track market trends and competitors’ outreach tool strategies, and continuously adjust and optimize the company’s operational strategy.
• Improve resource utilization efficiency by analyzing data and user feedback, optimizing outreach tool deployment strategies, and resource allocation to maximize outreach effectiveness.

Requirements:

• Bachelor’s degree or above, preferably in marketing, product management, or related fields with at least 3 years of work experience.
• Strong experience in product management and operational management, familiar with product lifecycle and optimization processes.
• Familiar with market trends and best practices for outreach tools, with some market research and competitive analysis skills.
• Strong data analysis and interpretation skills, able to make product optimization and operational decisions using a data-driven approach.
• Excellent project management and coordination skills, able to effectively manage multiple outreach tool projects and team resources.
• Excellent communication skills, able to collaborate with different departments and team members, as well as effectively communicate with external partners.
• Innovative thinking and problem-solving skills, able to provide innovative product optimization and operational strategies.
• Strong teamwork spirit, able to actively collaborate in cross-departmental and cross-cultural team environments.
• Able to work in high-pressure environments, and effectively handle challenges and pressure in work.
• Proficient in both Mandarin and English.