Site Sorare Sorare

Sorare is at the intersection of sports, gaming and NFTs. Through tradable digital cards, Sorare is designing a collective fantasy football experience where you can manage your favorite players, hone your passion to earn prizes and be part of a community. Anyone, anywhere, can connect with the game on Sorare. The company’s mission is to build “the game within the game” and to give fans, players and clubs the platform to celebrate, share and own the game.

Founded in 2018, Sorare has seen tremendous growth. The platform had a card sales volume of over $250M (€221M) since January 2021 across 160 countries. Sorare is backed by a world-class team of investors including Softbank, Benchmark, Accel Partners, footballers such as Gerard Piqué, Antoine Griezmann and Rio Ferdinand, and key tech investors such as Alexis Ohanian. 

As the CRM Marketing Manager, you will play a critical role in managing Sorare’s relationship with Sorare Managers. You will create the end-to-end lifecycle strategy and lead execution and optimization of product-triggered, event-triggered, and campaign-based messages throughout each step of the customer journey. You will oversee the development of all CRM programs, channels (email, SMS, push notifications, retargeting, direct mail, etc.), and budget, including implementation and ongoing management of internal and 3rd party tools. You will work closely across departments, including Product, Business Development, Activation, Content, Customer Support, and more. 


  • Develop and manage the overall CRM at Sorare: automated triggered, lifecycle, and ad hoc email campaigns to continuously improve onboarding, engagement, and retention of Sorare managers 
  • Develop and take full ownership of customer journeys for multi-channel retention, growth, and re-activation lifecycle campaigns (email, SMS, push notifications, retargeting, direct mail, etc.)
  • Partner with the Data Analytics team to enhance audience segmentation, CLTV, and campaign performance reporting and optimization
  • Own comprehensive daily, weekly, and monthly reporting of all engagement KPIs and build the right dashboards to track and socialize performance
  • Initiate and conduct in-depth user data analyses and experimentation that will directly impact strategy and the product roadmap


  • 5+ years of direct experience in CRM marketing and understanding of technical tools for implementation and strategy.  Product management experience is a plus
  • Experience with sophisticated multi-channel marketing solutions, with practical working knowledge of targeting, dynamic publishing, contact management, journey building, triggers, sequencing, and A/B testing
  • Knowledge about the digital advertising industry, consumer tech, gaming, and sports 
  • Project management experience and ability to prioritize
  • Experience in a rapid, ambiguous, and high-pressure environment
  • Excellent spoken and written communication skills in English

Benefits – Paris

  • Stock Options – We want all our employees to contribute to the success of Sorare and we will award stock options so you can share in our success as we grow
  • Health Care – We offer fully subsidized/covered health care
  • Gym Membership – We like our employees to be able to spend time on their health. We will cover the monthly membership to our local gym
  • Holidays – We offer 5 weeks of paid holidays per year, in addition to the national holidays (between 7 and 11 days depending on the year)
  • Latest Tech – We cover equipment such as monitors, computer, etc
  • Lunch Vouchers – Sorare will contribute to their employees lunch expenses via meal vouchers

Benefits – New York City

  • Stock Options – We want all our employees to contribute to the success of Sorare and we will award stock options so you can share in our success as we grow
  • Health Care – Great medical, dental and vision insurance options
  • Wellness Benefit – Sorare contributes to employees wellness (e.g. gym membership, classes, etc.)
  • Pre-Tax Commuter Benefit – Sorare covers $130 in commuter costs 
  • Latest Tech – We cover equipment such as monitors, computer, and headphones
  • Unlimited Paid Time Off in addition to observed company holidays

Sorare is an equal opportunity employer committed to an inclusive and diverse workplace. All applicants will be considered for employment without attention to: race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status or any other basis prohibited by law.

As we are an international company, please note we speak English in the workplace. Please apply for the role with an English CV so we can process your application.

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